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Tuesday 31 March 2009

Lily Allen: The Fear





I want to be rich and I want lots of money
I don’t care about clever I don’t care about funny
I want loads of clothes and f***loads of diamonds
I heard people die while they are trying to find them

I’ll take my clothes off and it will be shameless
‘Cuz everyone knows that’s how you get famous
I’ll look at the sun and I’ll look in the mirror
I’m on the right track yeah I’m on to a winner

Chorus
I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When we think it will all become clear
‘Cuz I’m being taken over by The Fear

Life’s about film stars and less about mothers
It’s all about fast cars and passing each other
But it doesn’t matter cause I’m packing plastic
and that’s what makes my life so f***ing fantastic

And I am a weapon of massive consumption
and its not my fault it’s how I’m program to function
I’ll look at the sun and I’ll look in the mirror
I’m on the right track yeah I’m on to a winner

Chorus
I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When we think it will all become clear
‘Cuz I’m being taken over by The Fear

Bridge
Forget about guns and forget ammunition
Cause I’m killing them all on my own little mission
Now I’m not a saint but I’m not a sinner
Now everything is cool as long as I’m getting thinner

Chorus
I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When we think it will all become clear
‘Cause I’m being taken over by fear


Song Information

Released January 26, 2009 in United Kingdom
Genre Pop
Length 3:45
Label Regal
Writer Lily Allen
Producer Mark Ronson

Thursday 19 March 2009

THE scam explained...

mel |2009-03-19 08:03:05
my 'scam' was walking a very fine line between the distributors and the readers,
getting cars and support from them in spite of being critical of their products
and operations, and maintaining the respect of people willing to pay money for
the magazine.

i managed that for quite a while in spite of many companies
blacklisting me because they thought i was too critical. they were still enough
players who understood what i was trying to do. it inspired the young to write
the same way. the business allowed a select few to do so.

if i had embraced the net earlier, the revenue would not have allowed this to
happen. as much as the marketing types say how it is the medium of choice,
there has been very little revenue in it.

Do you think there are magazine houses that can allow justin to
be as critical in his writing as he has become?

are there portals that can afford to pay him a decent salary? without him worrying if he would still have a job after the next budget meeting? would any of your local internet 'heros' be
given a sidekick of his calibre by their management?

do you think our industry is able to nurture and reward a talent like jeremy clarkson? and that whole media circus? hardly.

it is going to remain a one-man, or one-and-a-bit-man operation of internet motoring jounalism, the protagonists going at it because of the 'glamour' and perks but always wondering if there is a better-paying job somewhere.

i saw it coming, and it was not at all pretty.

Wednesday 18 March 2009

THIS I don't believe

mel |2009-03-19 07:40:56
diamond, my apologies, i am very glad and proud of what you have made of
yourself. you state yourself very well.

SOME tips

koodiamond |2009-03-19 07:45:27
Hey Ah Fordy my man you da man well thought through and gently put.

What you
have just outlined is obvious to any astute businessman.

The "waking
up" is whether you want to wake up and face it, analyse and overcome
it.

The only way for any motor mag to survive in Malaysia is to JV with an
international one.

Look at Top Gear. And it's so deliciously thick with the
latest autos. And sold at the same price of 10 ringgit.

Well, mel may argue
they have a different audience. I wonder who?

To my naive thinking, I don't
think mel even cares about his Target Audience. He doesn't even have a
"readers write in" page.

To my idealistic thinking, mel just wanna
churn out a mag where he can place ads to justify testing cars - especially in
paid-for faraway places. Oh, ok throw in the monthly car sales stats to make it
"useful" for the advertisers.

So mel, you have had such a magic
wonderful free ride for gazillion years and you wanna whine?

Time to re-invent.
Or diversify. Or some thing. It's not the sun set yet!

And I'm not being
idealistic either.

FOR starters, you have this site. But there's no traffic!
Oh, you are not counting "hits". You just wanna exist for the
advertisers, I see.

And advertisers want? Hits on your site?

Oh ok, just give
them a reasonable figure, estimated of course.

So, wake up...or go back to
sleep.

MORE food for thought

Mel wrote:

and as for you, diamond, you seem to be shining much brighter that i have
ever known you to. always such a wannabe of everything... if
only
the world had been kinder.


So..I'm a wannabe of everything. And that is wrong? A crime? And who
wants the world to be kinder? It never is. It never will be.
Mankind have been trying to make it "better" since forever.
After so many, many wars...there will still be more.

Stop it. You can't
even deal with a bunch of young Turks who think you are a has-been. No
need to "pity" me, you go conquer whatever you need to dude.

you sure can still talk the talk. imagine thinking that it is so easy to be
giants in this quaint little corner of the earth. do 'compromise'
and 'sacrifice' ring any bells for you? as we hurl towards the sunset
of our glorious lives, it amuses me to find you still so idealistic,
so clearminded in spite of the virtual fog you stir up around you.


I have the foggiest idea of what you are hinting at. You call me
idealistic? Sheesh, I'm cynical to the core! And sacrifice and compromise
are the easiest tricks to pull.

What fog am I stirring up? I was
just astonished at the audacity of comparing the likes of a MPV vs a SUV.
Just as good driving dynamics -- IF you throw in a downhill and wet
surface so the SUV can't use its electronics.

Hmmm...what, who is moving
the goal posts now?

As for the rest of your whining, don't be such a
sour puss. You have a dream job. Imagine all the perks you have enjoyed
thus far! All them junket trips, the chance to test drive virtually
any car available. The world has already been too, too kind to you.

Can't
imagine why you are so bitter.


i know your
intentions are good but you cannot preach from a pulpit that
you are unable to construct. never have been able to.


Who is preaching? Just suggestions. And I don't need to prove any
thing.

you are entertaining, for sure, but hardly the source of lessons for life
or business.


The truth lies in between all that entertaining rhetoric dude. Just wanna
stuff it down your throat easy knowing how you so need to be respected
cos you a err, uhh, ahhh, grand master par excellent big shot motor
hack.

Heck, who are you? The last authority on the best source
of lessons for life and business? Hey, even an old whore can teach you
a lesson or two. IF you open your eyes.

Now, is that your lesson for
fair play?

oops, have i said too much?

To me, not enough no. Cute, entertaining and yes, a little drama
queen-like.

You were just rambling. Verbal puke.

Ahem, BTW, I always
knew your scam. But ...

FOOD for thought

fordylyngam |2009-03-19 06:12:44

Dear Mel,

For someone who has been a regular face in the Malaysian
motoring industry which has seen some exciting changes over the last
two decades, I certainly did not expect such an answer.

You sound
like a lover scorned...

Your angst is your own doing... which you may not
agree but nevertheless if you take a step back and look at the big
picture you will be able to see that the wind of change swept by and you
did nothing but stood there and watched.

I have been involved in the
industry both directly and indirectly since 1996... I am familiar with you
work along with your peers in the industry such as the late
Louis Cheang, Chips, Leeps, Chris Wee and Paul Si among others.

You
blame the world changing around you...but what have you done ride the
change man? Come on Mel, I am sure you would have seen this day
coming...

You are absolutely right when you say "the business world suddenly turned all young executives and
managers" but i dont agree when you say that they are "people who don't give a shit about magazines and veteran
journalists."

The young generation are indeed an interesting lot. They are now more
open to new channels or mediums that help them gain knowledge and
share that knowledge.

It is their job to look for new information
channels beyond magazines and other form of print and boradcast media.


You should stop bitching about them and the new crop of journalist
in this new age and figure out how you can add value to your clients and
your readers as well as attract a new generation of readers.

You are
bickering about computer nerds like PT who in your mind seem to have
eclipsed you in the world of motoring journalism. Come on, he came from
the generation that you now loathe. He saw an opportunity, took it and
made the best out of it because he is able to relate to his generation
of peers.

Don't forget your peers. Look at Chips Yap, he is a veteran
motoring journalist just like you. Didn't he ride the change
with Autoworld.com.my with YS Khong?..I signed up on that site in 2004
and I remember it being around in 2003. Then he moved to MotorTrader in
2004 building a loyal reader base. Let's not go far, Asian Auto had an
internet presence in 2005.

This was well before PT's time.

Your peers
embraced change...surely you would have noticed. But I don't
understand why you did not(notice).

Dont be a sour puss.

I say you failed
to engage the young generation. You failed to make the best of
your life-changing scenario.

continues>>

Quote
1 0
fordylyngam |2009-03-19 06:16:16
continued from above

It’s new world that requires you need to be creative. And when I say
creative, I certainly do not refer to laying out a few photos
among paragraphs of text..everyone can do that.

You need to be
creative in embracing and adapting to change.

Marketing and PR have
changed tremendously. As a stakeholder in the motoring industry I am
obliged to inform you that we are looking for new ideas, new channels and
new platfoms
to reach out to our target audience.

If the goalpost
moves, you just have to drible the ball and score from a different
angle!

Dont wait and cry foul when your opponent gets creative
and scores!

Time and tide wait for no man.


And by the way.. I
can't walk a mile in your shoe because I never had an easy life.

And I
dont know if my friends are proud of me, What matters most is that I
am proud of what I have achieved in life.

more talk

fordylyngam,
Guess you have not finished writing your sentenses >
fordylyngam |2009-03-18 09:54:54
I’m not buying your crap on the “Exora being a well balanced entity”
either..race all you want with Exora..crash it too if you must like you did the
blue 5 series on the PJ-Damansara road way back in the late 90’s…

I don’t
know what’s gotten into you but midway into Cars.my, you writing has begun to
deteriorate tremendously.

Buck-up.
Arise |2009-03-18 09:59:00
fordylyngam,
How did you know mel crashed his blue 5 series in the late 90s ?
How was his writing like when in Asian Auto in comparison with cars.my ? I can't
recall it. That was so long ago...
fordylyngam |2009-03-18 10:06:29
The BMW was a test drive.

Mel's Asian Auto days were totally
different..unbiased reporting couple with honest opinions..

I guess advertising
dollars didnt mean much back then.
koodiamond |2009-03-18 10:07:16
fordy my man, an ally at last.

You have just answered my burning question.


How is money being made to sustain this site, not to mention making the rent
and salaries of...hmmm...let me count the number of full-time
car-test-jouranlists here...ummm...2?

Why, be an apple-polisher, of course.


May be not. May be it's from all the ads being sold ~ as you can see the
thousands of glittering ads on the left and right of this message.

Dream come
true for Proton and Mel indeed.
koodiamond |2009-03-18 10:10:00
fordy,

I think his assistant crashed the 5 series lah not him. I was there!
Arise |2009-03-18 10:12:36
I dun see any advertisement placed here.
fordylyngam |2009-03-18 10:15:53
hahah...well, those days, when you mention Asian Auto, whose name comes to
mind?

When you mention cars.my, whose name comes to mind?

I certainly
do not agree with the "We can race down any significant mountain stretch - Genting, Bukit
Tinggi, Frasers, Bentong-to-The-Gap - IN THE WET!!"


I will definitely think twice abt giving a car to Mel Lee to
test..

Oops... have I said too much?
koodiamond |2009-03-18 10:21:42
ah ford you da man.

My friend once commented that Mel's publication is like a
family album.

You know, every and I mean every review is showcased and
highlighted with by-lines of: words by mel lee, pix by mel lee.

ah Arise my man
arise! Of course there are no ads ~ I was being mean and sarcastic ~ and like
Juice Tin observed I needed attention.
justin |2009-03-18 10:27:24
Run ads, you say people sell out.

Don't run ads, you say people sell out.

And
I really did hope there would be better than juvenile name-calling.

What can I
say, you proved me wrong.
Arise |2009-03-18 10:22:08
may be it was a figure of speech ?
Arise |2009-03-18 10:23:04
to illustrate the prowess of the handling dept of the exora
fordylyngam - re: |2009-03-18 10:31:49
Hey Arise...does the following sound like a figure of speech?...I'm
clueless...clue me in will ya..

mel wrote:
Hey Diamond, my X5 reference will get a lot of guys hot under the collar;
they won't get the gist of the argument - the Exora is a more
balanced entity for on-the-edge handling.

To prove this point, I
suggest you lay your hands on an X5, no matter the version - the larger the
engine capacity the better for my argument - and I will choose the
Exora Manual.

We can race down any significant mountain stretch - Genting,
Bukit Tinggi, Frasers, Bentong-to-The-Gap - IN THE WET!!

You will
then see what I mean by 'balance'.

Too many people mistake sheer power,
and a high price, for ability.
koodiamond |2009-03-18 10:45:46
Run ads, you say people sell out.

Don't run ads, you say people sell
out.

And
I really did hope there would be better than
juvenile name-calling.

What can I
say, you proved me wrong.


Well, to be totally PC you can accept non-automotive related ads. There's
a TOEFL ad on on PT's site for instance.

It can be done.

But, of
course, your site only have a few juveniles and matured skanks who write
complete sentences and worship at your feet, so 4get it.

And
lastly, don't tell me you are so thin-skinned and oh-so-matured as to
be unsettled by a little mis-spelling? wa ka ka.

Have you ever read
Jeremy Clarkson's stuff? Are you on such a high horse now you will not
ever put yourself down?

My dear JT, chill.

Oh, never mind.
justin |2009-03-18 11:11:33
Haha, name-calling I don't care about.

You costing me a bet is what I care
about.

Anyway, enjoy.
koodiamond |2009-03-18 10:58:05
wtf "on-the-edge handling"?

We are comparing a freeeaking parts bin
stuck together MPV (savvy back suspension, front Gen 2, trans from Mitsubishi)
against a 2nd-gen German engineered SUV.

Of course, it's not fair for the
BMW.

Of course, "the Exora is a more
balanced entity for on-the-edge
handling".

Yeah, rrright.
fordylyngam |2009-03-18 11:05:48
well said koodiamond!
koodiamond - re: |2009-03-18 11:39:51
justin wrote:
Haha, name-calling I don't care about.

You costing me a bet is what I care
about.

Anyway, enjoy.


IF you don't care about the name-calling, you should be matured and wise
not to mention it at all.

Your cheap, pot-shot attempt to
answer unfortunately dragged you down to my juvenile level Juv Tin.


What bet are you talking about? No matter.

You mean you care about
losing a bet? On a juvie? Come on.

Anyway, i'll love it when local,
including PT, start reviewing cars in the manner of those British folks at
BBC's Top Gear.

They never go like robot - the competition, exterior,
interior, how it drives, blah, blah. Stale, stale.

They paint a picture.
They take you places. They take you in with them, on a drive. They
entertain.

You should pick up, ok borrow, a copy and see what I
mean.

Money in your pocket mate, if you start to write like that!


Anyway, just a childish suggestion.

some talk



I







swot |2009-03-17 09:14:48
And with one scoop, your site has scalped everybody else's. Hope you have a
traffic counter to monitor your hits. Congratulations. As for the Indon market
the Avanza and Innova rules, unless you can compete on boot space as well. See
if the Exora can become the next 7 seater taxi of choice there.
koodiamond |2009-03-17 09:53:48
Oh, I'm :X from all the gushing. Purleezee Mel...

Among other wonderful
benefits, your good report informs me that the driving dynamics of the new
Proton MPV is as good as a BMW X5.

:whistle:

Looks like, with this little
baby, we will be poised to conquer the world?

Woo hoo, Malaysia will be raking
in them Ringgit. Today, Malaysia, tomorrow the the world!

Imagine, for RM80k,
an MPV that can seat 7, and drives as well as a 5-series SAV which costs 7 times
more.

Sure or not?

I'll believe it when we achieve worldwide recognition for
such a 8th motoring wonder...until then :huh: and ;) and also :confused:
Matthew Seleigh |2009-03-17 10:25:08
Diesels are not particularly popular in Asia, and research indicates the primary
reason is image.

In many Asian countries - notably Japan and China - the
image of diesel powered vehicles is chained to commercial vehicles. This is the
primary reason that diesel passenger cars are many slow headway - if any - in
this neighbourhood.

Malaysia gets another one-two hit as well; the putrid
quality of diesel as Mel has already said and the fact that road tax for diesels
was demonstrably higher than petrol vehicles (I say 'was' because I have been
told this anomaly has ended). In the case of a passenger car it could be as much
as seven times higher for a diesel-powered car than an equivalent petrol model.


I guess that's where the diesel subsidy came from - you merely paid it to
yourself separately.

Australia had a brief flirtation with diesel cars a year
or so back, but the better fuel economy was hammered by the fact diesel is
considerably more expensive than petrol in the big red land to the south and
you'd have to drive a helluva lot to save through improved fuel economy what the
added expense of diesel engine brought to the on-road price.

Matt
justin |2009-03-17 10:52:18
It's a vicious cycle.

Bad diesel means only bad diesel engines, means only old
cars, means bad image, means no demand, means bad diesel stays.
mel |2009-03-17 14:21:32
Hey Diamond Koo aka K2H - I will take you for the drive of your life when I have
the Exora Manual. Up to it? With a name like yours, you should refrain from
using so many emoticons.
Arise |2009-03-18 03:33:52
Mel,
Any infor on the turbo charged engine as well as the diesel one ? Thanks.
mel |2009-03-18 06:00:05
They will turbocharge the 1.6L Campro CPS. No further details. There is no
diesel option. I am only saying that they should have one.
mel |2009-03-18 06:09:34
Hey Diamond, my X5 reference will get a lot of guys hot under the collar; they
won't get the gist of the argument - the Exora is a more balanced entity for
on-the-edge handling.

To prove this point, I suggest you lay your hands on
an X5, no matter the version - the larger the engine capacity the better for my
argument - and I will choose the Exora Manual.

We can race down any
significant mountain stretch - Genting, Bukit Tinggi, Frasers,
Bentong-to-The-Gap - IN THE WET!!

You will then see what I mean by
'balance'.

Too many people mistake sheer power, and a high price, for
ability.
Arise |2009-03-18 06:35:34
Hi Mel,
May I be your passenger when the fun begins ?
mel |2009-03-18 07:17:52
I would love for you guys to ride with Tengku Azizan, and have him teach you how
to drive on a skidpan - sideways for as long as you can take it. I have yet to
master that!
koodiamond |2009-03-18 09:05:59
Hey there Mel.

Sorry for the decorative, obnoxious smileys (thought your
comments page need a little colour).

Can't borrow an X5. I mean, really, who
can? And to loan it to...err...race (to win, I expect) down a twisty, wet
mountain road. Woa.

BTW, is it going to be with 6 other passengers on board or
single driver only race? Just asking...

But I sure would love to go for that
Exora manual ride tho.

Cheers.

PS Hope you get more traffic soon..it's rather
eerie around your site. This wee little section has but a dozen comments, and 4
are admin chaps! Go drive more traffic here. Go, go, go, drive like the Exora.
fordylyngam |2009-03-18 09:54:45
Hi Mel,

It’s been a long time since I have read your work on the local
automotive scene.I’ve been a regular follower since your days in
Asian Auto. I used to follow your reviews and opnions as it was well
balanced and very objective driven.....objective by which I mean in
the interest of car buyers. However, did not get the same Mel factor
in Cars.my though.
And now...lastcaronearth.com

Seems like your work
is spiraling downwards..Nowadays your articles are all bout your self
glory between the lines..

Your musings on the Exora is almost a dream
come true for Proton. I have never seen anyone polish an apple so
bright till it blinds the eyes..

If I remember correctly, you were the
total opposite during the days when Tengku Mahaleel was at
the helm…Proton was at the receiving end of your stick at almost any
occasion be it a new car launch or a test drive..

Then
all changed……suddenly you are Proton’s no 1 fan..and part of the
team…I wonder how that came to be..

**Footnote: When other journalists got wind of my drive session they
lobbied the Proton management for their turn. The bosses acquiesced,
and arranged for them to have a go at the MPV, with the understanding
that they would report on it this Sunday. I was asked to comply with
this embargo. My reply was: I did not work so hard all these years
just so others can enjoy the influence and privileges I earned. And I sure
did not give up publishing magazines AND not enjoy the gratification
of this real-time medium. Get used to the brave new world, guys.


Hahaha…this footnote is a joke, I have been in the industry to know
that car manufacturers/companies invite all the journalist at one go
because I myself have organized test drives and I know how the invites are
made..
There seems to be a lot of angst there….why? other people
beating you to it?..or you are getting a bit insecure?

And then,
this..this has to take the cake!

**“This MPV took to the long and fast sweepers of Karak Highway with an
aplomb that no other people-carrier, with the exception of the
BMW tourers (which are stationwagons), can hope to match”
:shock:

I do not know how you qualify this…but my question to you, are
you saying that Proton produced a product that can match BMW tourers
in the handling department when BMW spends a bomb perfecting their vehicle
handling though R&D and technological advancement?

Monday 2 March 2009

VOTE EARTH

YOUR LIGHT SWITCH IS YOUR VOTE




This year, Earth Hour has been transformed into the world’s first global election, between Earth and global warming.

For the first time in history, people of all ages, nationalities, race and background have the opportunity to use their light switch as their vote – Switching off your lights is a vote for Earth, or leaving them on is a vote for global warming. WWF are urging the world to VOTE EARTH and reach the target of 1 billion votes, which will be presented to world leaders at the Global Climate Change Conference in Copenhagen 2009.

This meeting will determine official government policies to take action against global warming, which will replace the Kyoto Protocol. It is the chance for the people of the world to make their voice heard.

Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness.

In 2009, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights as part of a global vote. Unlike any election in history, it is not about what country you’re from, but instead, what planet you’re from. VOTE EARTH is a global call to action for every individual, every business, and every community. A call to stand up and take control over the future of our planet. Over 74 countries and territories have pledged their support to VOTE EARTH during Earth Hour 2009, and this number is growing everyday.

We all have a vote, and every single vote counts. Together we can take control of the future of our planet, for future generations.

VOTE EARTH by simply switching off your lights for one hour, and join the world for Earth Hour.

Saturday, March 28, 8:30-9:30pm.



SOURCE ---- http://www.earthhour.org/

Sunday 1 March 2009

Ladies: How to Break Up with a Guy by Dan Bova

1=32023">http://lifestyle.msn.com/relationships/articlematch.aspx?cp-documentid=17854877>1=32023


We know that breaking up really is hard to do, but there are techniques you can employ to make things go as smoothly as possible. Read on, ladies, for advice that will help ensure a firm, adult, parting of the ways.

Let's face it, there are no easy ways to end a relationship. But if you understand what really makes men tick, there are ways to make it a little less horrible. Here are some insider tips from the mouths of the broken-hearted — and some love gurus — on how to let a guy down easy. Use them next time you need a send a fella packin'.

Be definitive
When telling a guy that it is over, be clear that it is absolutely, positively O-V-E-R. "Sometimes we may be inclined to leave the door open — either to leave options open for ourselves or to soften the blow of the breakup for the other person — but this is dangerous territory," says April Masini, author of Date Out of Your League.

It might seem nice to offer the possibility that one day in the future, you two will find your way back into each other's arms, but all this does is give the poor sap false hope. And with false hope come drunken calls at 3 a.m. asking if you're ready to take him back yet. "Make it clear that he needs to move on," says John Seeley, M.A., author of Get Unstuck! The Simple Guide to Restart Your Life. "Guys would rather hear the truth and then know what they need to do to move forward in their lives."

Don't let him be the last to know
Sure, talking through your feelings with a friend can be helpful when working up the courage to break things off, but try to limit yourself to how many people hear the test-run of your dumping speech. Eventually, some one is going to blab, and as any guy will tell you, being the last to know that you've been dumped is not fun. "My best friend told me that he heard my girlfriend was thinking of breaking up with me," says Dave, 32, from Long Island, NY. "I later found out that all of my friends knew before I did. I was so pissed off and humiliated. I felt like the biggest fool on earth, walking around telling every one how in love I was, and all of them knowing she was about to can me. It was the worst."

Don't use a keyboard
The Internet is great for many things: Locating discount airfares, paying credit card bills, wasting hundreds of hours looking at weird sites; the list goes on and on. But one thing that is not on that list and never should be is dropping a boyfriend like a bad habit. "My ex dumped me twice online," says Chris, 31, from Washington, MO. "Once by email after we'd spent the weekend together; the second time over IM. At least 'woman up' and tell me in person!"

Seriously, canceling a relationship like a credit card will put you in his Worst Girlfriend Hall of Fame for life. "Answering machine, emails, Post-its and faxes are not cool ways to break up," says April Masini. "If you've spent more than three dates with the person — or if you've slept together — you owe him a face-to-face sit-down." If you're a total coward, the phone can be an acceptable termination device—but only for short-term relationships.

Steer clear of fake excuses
OK, you don't have to tell someone point-blank that he is boring, weird, smelly or all of the above, but lying your way out of a relationship is almost always going to backfire. He'll feel twice as bad when he learns the truth, and you'll feel like an idiot. "I went out a few times with this chick, and we talked a few times afterward," says John, 34, from Virginia. "She worked as a government contractor at a submarine base and told me she'd been accepted to a top-secret program in Arizona that would last at least six months.

Long story short: She was lying, and I bumped into her a month later. And this was after we had a conversation about how lame it was when people couldn't be honest!" If you want either one of you to maintain your dignity, tell him the truth.

You don't have to be brutally honest, though. "I just don't feel a connection with you" is a perfectly good way of saying, "You are too ugly" or "I didn't know someone could kiss that badly." Be brief"Keep it short and sweet," says Stephany Alexander, relationship expert at womansavers.com. Unless you've been together for years and years, no breakup should last more than 30 minutes. You don't need to give him every reason you want to end things: Just name one or two major problems, and be done with it.

The last thing you want is having him interpret your litany of ways he's a loser as things he can change to win you back. Make it clear that this isn't a negotiation. It may seem cruel to be brusque, but like ripping off a Band-Aid, the faster you do it, the faster you'll feel better.

Avoid the drama
A guy with wounded pride and hurt feelings can get verbally abusive. Try to diffuse the situation with silence. "Don't engage with him," says April Masini. "Listen. Be quiet. Don't respond." Don't fuel the fire by defending yourself. Let him get it all out, then leave. If you're worried that the guy might hurt himself or someone else in the wake of your breakup, call a counselor or a police officer. Trying to take on a dangerous situation by yourself is just that — dangerous.

Secure a break-up buddy
"Breaking up can be overwhelming," says April Masini, "and it may cause you to want to call your ex for contact or comfort. After you break up, have plans to meet with a friend. Debrief over lunch and a movie." Remove his number from your cell phone while you're at it. Post-breakup conversations tend to lead to post-breakup sex, and next thing you know, you're having brunch together and wondering how the heck you wound up with this guy again.

If you want to touch base to see how he's doing, give it a couple of months at least. If he's still sweet on you, any contact (no matter how innocent) is going to be interpreted as a ray of hope that love will spring again.

Dan Bova is an executive editor of Stuff magazine.

For the woman's perspective on breakups, read Guys: How to Break Up with a Woman.