THE scam explained...

mel	|2009-03-19 08:03:05

my 'scam' was walking a very fine line between the distributors and the readers,
getting cars and support from them in spite of being critical of their products
and operations, and maintaining the respect of people willing to pay money for
the magazine.

i managed that for quite a while in spite of many companies
blacklisting me because they thought i was too critical. they were still enough
players who understood what i was trying to do. it inspired the young to write
the same way. the business allowed a select few to do so.

if i had embraced the net earlier, the revenue would not have allowed this to
happen. as much as the marketing types say how it is the medium of choice,
there has been very little revenue in it.

Do you think there are magazine houses that can allow justin to
be as critical in his writing as he has become?

are there portals that can afford to pay him a decent salary? without him worrying if he would still have a job after the next budget meeting? would any of your local internet 'heros' be
given a sidekick of his calibre by their management?

do you think our industry is able to nurture and reward a talent like jeremy clarkson? and that whole media circus? hardly.

it is going to remain a one-man, or one-and-a-bit-man operation of internet motoring jounalism, the protagonists going at it because of the 'glamour' and perks but always wondering if there is a better-paying job somewhere.

i saw it coming, and it was not at all pretty.