Your recruitment ad is brilliant. You think your bait is the challenge to ask anyone to write a better ad.
Well, unlike rocket science, just about anyone can write a better ad than yours. All anyone needs to do is to offer a great working environment with an equally great pay (not expected pay!).
Because, anyone who is a good-enough talent knows that you will never be at the top of your game, as far as creativity is concerned. You are only as good as your last campaign. The ad business is a cruel one. Agency folks die off like flies (they change industry...I know an art director who switched to being a dog groomer - up to this day, he's still a happy trooper).
And reality check: no client will swarm to you. Clients do not know what they want. But demand more. Pay you less (or later). Yet scream to have it by yesterday. That's the real ad world.
The energy in an agency is only as good as the leader managing the joint. This could be anyone. . . depends on the culture of the agency.
Now, let's get to the creative writer animal. Firstly, creativity is over-rated. It is only creative when it sells. Or when the Client thinks so (always depends on the fee charged). Or when whoever is in charge (back in the agency) says so.
So. If I were to write your ad to attract creative talent, I will definitely paint a positive picture of how your agency has got your act together. Everybody supports everybody. No politicking. Everybody is self-motivated. Ideally, it won't even be like working.
When you love what you do, you won't have to work a day in your life!
All that stuff about working hard and impossible deadlines are prerequisites. Anybody who is anybody will already know that. All creative people know that.
You boldly state that you are an established - yes since 1997 - as well as an award-winning advertising and IT agency.
Yet you do not understand your consumer (prospective employee). The real advertising business is harder than rocket science. Attracting quality talent to work with and for you is doubly hard.
So, happy hunting!
BTW, with reference to your quote: "Creative advertising is not rocket science, it's about understanding consumer's needs". . . is hilarious if not pathetic. Let me ask you, what if you understood the consumer's needs? Does it mean you can automatically churn out creative advertising campaigns to persuade them to buy your client's product/service? It's only the first step...!
I better stop here before I blow your scam.
Your partner in crime,
bakar merah*
*not my real name